WKPA was retained by the Sacramento Ballet Company in 2013 to facilitate the development of a Strategic Plan by its Board.

The planning process was long overdue.  After the “Great Recession” arts organizations around the country suffered greatly.  Less than 50% of the expense to operate a performing arts company comes from ticket sales.  The balance of funds come from generous contributions from arts patrons, both individuals and corporate.  These contributions fell to historic lows and have been slow to recover.  But that wasn’t all, in the years leading up to the recession, consumer tastes and preferences for classic dance.  Audiences were anxious for change and the Ballet Company needed a new vision.