Many historically stable and predictable components of the energy and utility industry are being changed: market structures, business models, technologies and customer expectations. In response to change, SMUD is identifying new business models, continuing development of its Innovation Generator and new business development.
SMUD will provide access to the following—energy customers, new energy services modeling, new service and product testing, verification, marketing assistance and subject matter expertise. WKPA will help develop business plans, processes, criteria for selection, engagement strategies, implementation plans, success factors, and exit plans.
SCOPE OF SERVICES
Tasks may include, but will not be limited to:
Evolution plan development
Business model assessment and evaluation
Researching, creating and managing 3rd party business partnerships
New product ideation and implementation
Business case development
Detailed business case validation
Market, product viability and customer research
Business process design
Evaluation, Measurement and Validation contribution